Business, despite what it can turn into, the greed that can invade it, the corruption that lurks always, the ruin it may reap, or the lives it can destroy, came, at the very least at some point in its infancy, from someone’s heart. Every business was at one time, someone’s dream, a physical manifestation of…
A while back we asked your opinion on texting and if you thought it was a curse or a cure. Whichever side you fell on, the fact is that texting overtook calling sometime back in 2008. 43% of the young demographic that is driving cell phone sales report that their main reason for getting a…
Everyone knows that in order to make money, you need customers. How many, how often, and where they are from should, and will look different for every business. The old rule that the top 20% of your customers will bring in 80% of your revenue has never been more true. Of course, you want to…
If its true what they say; that you make your own luck in business through networking, we surely can’t ignore one of the best networking tools ever created in social media. Ever heard the name William Dawes? Unless you are a history buff, probably not. Dawes made nearly the same ride as the well-known Paul…
So not only does it seem logical that a Salty Waffle would be friends with a tasty grilled cheese sandwich, but the people behind all the cheesy goodness have a love for entrepreneurship and social media too. FeelGood World is an organization that started at the University of Texas with the simple idea of taking…
During my usual procrastination circuit of TechCrunch, Woot, ESPN, and Facebook I noticed two things. Well, three, first that I wasn’t getting anything done, two, that Oklahoma is somehow number one in the BCS standings, and three, sports owns social media on the weekends. Scrolling through my Facebook feed, every other post was about the…
A little while back something happened. I sold my soul for thirty-six cents. Last year, a not-so-great experience at my former bank led me to BECU and I have been there ever since. My experience has been fine, nothing out of the ordinary, and better than where I left. That is until the other day….
Social Media Integration is when you use social media outlets to enhance internal or external communication. There are many terms to describe each aspect of the integration: Social Media Marketing: Initiating and participating in relevant conversation online in order to divert traffic to your site. Social Media Advertising: Paying for people to post articles, tweet,…
Yesterday somebody asked me how many people we had working at Salty Waffle doing our Social Media and content production. When I told them that we had 4 members of our main team and that we worked with dozens of social authors to provide content for our customers he looked shocked. “You site doesn’t look…
According to Hugh Macleod there are too many “Dotcom Douchebags” out there spewing mass amounts of useless, meaningless content that clutters the web and your brain. Social media, marketing, and most especially advertising professionals were singled out in this talk as a generalization of who spreads the crap out there online. Hugh is hysterical in…