Social Media Integration: Key Vocabulary

Social Media Integration is when you use social media outlets to enhance internal or external communication. There are many terms to describe each aspect of the integration:

Social Media Marketing: Initiating and participating in relevant conversation online in order to divert traffic to your site.

Social Media Advertising: Paying for people to post articles, tweet, etc. on your behalf; paying for static advertisements on social sites, including message boards, Facebook and forums.

Digital PR: Abbreviated press releases that include embedded links, images, and video along with short text.

External Social Communication: Any conversations that happen on public social networks; companies would be wise to organize an External Social Communication plan, because it’s happening even if you don’t yet know what they are saying.

Internal Social Communication: A company hosted social platform upon which all employees of an organization can engage; this can be a powerful change to increase efficiency in an organization.

Dynamic SEO (search engine optimization): The result of ranking higher in organic searches for your key words through producing fresh, relevant content on your website and other social networks.

Are there any other foreign phrases you’d like to know more about, email info@saltywaffle.com and we’ll do our best to keep you informed!