Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…
by 1,000%! Yep, newsjacking at it finest. The posts are authentic, I was there in the hurricane, I was scared. It was helpful to post and it also let my friends and family know that I was ok and see what was happening. It makes me think that we really ought to do more of…
Continuing on with our social media analytics guide, this week we will be looking at Google Analytics. There are a couple things that need to be done, though, before you can start using Google Analytics. First, if your website doesn’t have the google analytics code in it, then you will need to do that. (You’ll…
Last week we introduced you to analytics in social media. This week, we are going to focus on Sprout Social, one of the analytics programs we use to analyze Twitter and Facebook. This is perhaps one of the more visually appealing analytics programs and because of that, one of the easiest to read and understand….
Social media marketing isn’t all about blogging, tweeting, and posting on Facebook, although we at Salty Waffle do our fair share of that. But it’s also about analyzing how effective those posts and tweets are. Salty Waffle uses analytics in a variety of different ways, from seeing how people respond to certain content we post,…