Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
Team Founders Live 40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…
By Nicole Donnelly, CMO, Spring Global Say Growth Hacking around a bunch of SEO practitioners and you will likely elicit scowls at very least. You talk to a “social media expert” who’s been in the biz for a while and they’ll poo poo the term as trendy. It’s not scientific enough, it’s not credible, yet…
As many of you know, I’ve spent the last 19 months working on obtaining my Executive MBA at Fresno State. While most of you were sleeping in, we had class on campus every Saturday, from 8a – 5p, for 1 year. We averaged 20 – 40 hours a week on assignments, plus building my internet marketing…
Yes this is my living room! Matt and I are editing and discussing a Salty future. We usually work in different locations and a host of solutions keep us connected. On a daily basis we use google docs, google analytics, Asana, Skype, and the good old fashioned iPhone and the apps for the above. I…
YouTube has opened up an account on Pinterest and plans to post videos daily on its boards. These videos will range on topics from crafts, lifestyle tips, beauty, food and fitness. On Thursday’s blog post, YouTube has admitted that they already have an account with the other big social networks: Facebook, Google +, and Twitter. Pinterest…
Despite Google’s claim that the network is growing rapidly, a study came out showing the exact opposite. According to RJ Metrics, 30% of users who make a public post never do it again. They looked at the public posts from a population of 40,000 Google + users, but only one third was applicable to the…
With social networks driving traffic the way they do and the sheer amount of content that is being linked to and shared through Twitter and Facebook on a daily basis, the ability to search those networks in real-time is valuable. Google indexes and crawls fast, but it can’t keep up with the daily deluge of…
So you want to know, how many people actually see your tweets? How many people do those things actually make their way to through your network? You know that social media is playing a role in SEO and you want to be influential, so let’s start with Twitter and see just how many people you’re…
Men! What’s going on? More than 80% of the Pinterest user base is made up of women! We all better catch up on this whole Pinterest thing. Why you ask? Well, the numbers are insane, historic actually. Pinterest is the fastest website to reach 10 million unique visitors. Ever. Ever. Think of sites like Etsy…