Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering some adjacent and related topics….
As a modern agency, our team is largely distributed. For some that may sound like a communication nightmare, but we are able to run a tight ship with the help of a few tools. Here’s a list of a few of the tools we use everyday: Salty Waffle Social Automation Tool Shameless plug? Nope: we…
How to Create and Curate Engaging Social Media Content If you do only 1 thing, animate your posts…I’ll show you how in this tutorial. Jacob Johnston 1h ago FYI the “join now” link on the event page doesn’t seem to lead here… That’s odd, I just tried it too and yeah, doesn’t take you here…
Team Founders Live 40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…
This session is titled Social Media Automation To The Max! How To Save Time And Automate Authentically and includes Nicole talking about how to automate your companies social media activities authentically, which will save you time and expand your reach at the same time! It begins with a short video segment featuring Nicole showcasing the SaltyWaffle product…
By Nicole Donnelly, CMO, Spring Global Say Growth Hacking around a bunch of SEO practitioners and you will likely elicit scowls at very least. You talk to a “social media expert” who’s been in the biz for a while and they’ll poo poo the term as trendy. It’s not scientific enough, it’s not credible, yet…
Social media plays a big part in modern life. Social sites have gigantic user bases and it is now becoming ever more difficult to find people that don’t use social media. Social media is so popular that most people don’t just use one social media site, but often have multiple different accounts. The problem is…
Welcome back toHootSuite Social Media Dashboard: Part 2. In this post I will show you how to compose, send and schedule a message on the most amazing social media management tool out there. Composing and sending messages allows you to create custom content for you to share with your selected social networks and is the number one…
Yes this is my living room! Matt and I are editing and discussing a Salty future. We usually work in different locations and a host of solutions keep us connected. On a daily basis we use google docs, google analytics, Asana, Skype, and the good old fashioned iPhone and the apps for the above. I…