Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media strategy and smart customer experience design. User Generated Content, or UGC, is when a…
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…
Generally it’s assumed that having more options is innately better than just a few, right? For many customers, that may not be true.
Hello and welcome back to another edition of Salty Social Media Vocabulary, where we discuss all things related to social media and CX. We’ve been covering a lot of CX lately, and today we’re going to discuss how employee care is an extension of CX. Happier employees are generally more productive, less likely to leave…
We’ve come up with a few considerations for your 2019 marketing plan.
What is a social media listening strategy and why is it important?
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when creating your brand identity and marketing strategy. Continuing our series on…
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience design before, and we’d like to expand on how CxD should be a…