Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…
Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…
It’s Tuesday, which of course means it’s time for another round of Salty’s Social Media Vocab. Today we’re diving into some common industry abbreviations with which many non-specialists may not be familiar. There’s a bit of overlap between many of these, making them potentially difficult to understand, but stick with us until the end and…
Welcome back to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. There’s no particular theme to this week, so let’s get right to it! Vlog: Denotes a video blog, in contrast to a blog, which is usually written. Ghosting: Refers to the act…
Welcome to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. Because there’s a lot to cover (after all, the internet is big AF) we’ll be adding more every week. ICYMI: In Case You Missed It. Pretty self-explanatory. TBT: Throwback Thursday (sometimes also used…
Team Founders Live 40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…
The effects of social media are everywhere as business owners looking to grow their operations while connecting with customers and prospects use social media to yield tangible results. The Visalia Chamber of Commerce will host a half-day seminar designed to help business professionals implement social media tools and will highlight several local social media “success…
LinkedIn has some new updates! Over the next couple of months the 175 million members will see an update to their profile. This is in an effort to make it easier for users “to tell their professional stories, be found for opportunities, and build relationships through meaningful interactions.” This is what LinkedIn has to say…