Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…
We’ve come up with a few considerations for your 2019 marketing plan.
What is a social media listening strategy and why is it important?
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when creating your brand identity and marketing strategy. Continuing our series on…
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience design before, and we’d like to expand on how CxD should be a…
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group style testing, and instead try different means through which to market-test ideas and solicit user feedback. Not only do some of these strategies help cover overhead costs, but they also create…
Welcome to another edition of Salty’s Social Media Vocabulary. Over the past two weeks we talked about customer journey maps and how they can help grow your business and improve your customer’s experience. In the example map, many customer points of contact happen by way of social media. As such, this week we’re discussing another…