Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media strategy and smart customer experience design. User Generated Content, or UGC, is when a…
Generally it’s assumed that having more options is innately better than just a few, right? For many customers, that may not be true.
Hello and welcome back to another edition of Salty Social Media Vocabulary, where we discuss all things related to social media and CX. We’ve been covering a lot of CX lately, and today we’re going to discuss how employee care is an extension of CX. Happier employees are generally more productive, less likely to leave…
We’ve come up with a few considerations for your 2019 marketing plan.
What is a social media listening strategy and why is it important?
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…
Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when creating your brand identity and marketing strategy. Continuing our series on…
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer experience. Experience Map: is a slightly more nuanced take on the…