Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
It’s the most wonderful time of the year! 🎶
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer experience. Experience Map: is a slightly more nuanced take on the…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…
As a modern agency, our team is largely distributed. For some that may sound like a communication nightmare, but we are able to run a tight ship with the help of a few tools. Here’s a list of a few of the tools we use everyday: Salty Waffle Social Automation Tool Shameless plug? Nope: we…
Happy Tuesday! We’re happy to have you back for Salty’s weekly Social Media Vocabulary. As you may (or may not?) know, Salty Waffle specializes in helping improve our client’s customer service—amongst other things. Accordingly, today’s theme will be customer service oriented; let’s get into the vocab! Customer Avatar: is a fictitious customer(s) that represents the aggregation of…
How to Create and Curate Engaging Social Media Content If you do only 1 thing, animate your posts…I’ll show you how in this tutorial. Jacob Johnston 1h ago FYI the “join now” link on the event page doesn’t seem to lead here… That’s odd, I just tried it too and yeah, doesn’t take you here…
When shopping with Amazon, is your experience positive? You see their ads and place your orders, they send helpful messages and let you leave feedback about your purchase. This is all part of the customer experience. McKinsey Research indicates that 70% of buying is based on how customers feel. Therefore, it’s important for businesses to…