Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer experience. Experience Map: is a slightly more nuanced take on the…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…
A few years ago many marketers were looking at Instagram as the next frontier. While it’s user base has yet to bypass Twitter or Facebook, Instagram is still a unique platform for reaching your audience. Here are a few common Instagram hashtags and trends every marketer should know, and advice as to whether or not…
With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering some adjacent and related topics….
Welcome back to Salty Social Media Vocabulary, where we explore and define all things social media and social media marketing. As the name indicates, there’s no specific theme to this week’s social media vocabulary list, so let’s get started! Adwords: is the name for Google’s ever-popular PPC technology that targets adverts to specific keywords and…
Happy Tuesday! We’re happy to have you back for Salty’s weekly Social Media Vocabulary. As you may (or may not?) know, Salty Waffle specializes in helping improve our client’s customer service—amongst other things. Accordingly, today’s theme will be customer service oriented; let’s get into the vocab! Customer Avatar: is a fictitious customer(s) that represents the aggregation of…
How to Create and Curate Engaging Social Media Content If you do only 1 thing, animate your posts…I’ll show you how in this tutorial. Jacob Johnston 1h ago FYI the “join now” link on the event page doesn’t seem to lead here… That’s odd, I just tried it too and yeah, doesn’t take you here…
Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…
In the past decade, customer experience has seen revolutionary shifts thanks to advances in technology. Brands are learning to utilize analytics to have a better customer experience and increase the value they provide. Below are four CX trends that will propel brands even further into the future of customer experience improvements. Predictive Analytics Transforms CX…
Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…