Introduction In today’s world, artificial intelligence (AI) has become an integral part of our lives, easing our daily routines and helping us make informed decisions. However, as AI systems grow increasingly sophisticated, concerns about biases and fairness are gaining more attention. In this article, we will explore the biases in AI, understand why they occur,…
Artificial intelligence (AI) has made significant advancements in recent years, impacting various industries and changing the way businesses operate. One area that has seen substantial growth is the use of AI-powered chatbots in customer support and engagement. These intelligent virtual assistants are revolutionizing the way businesses interact with their customers by providing instant assistance, resolving…
Artificial Intelligence (AI) is making significant inroads into many aspects of business, and sales is no exception. By harnessing the power of AI, sales teams can streamline their processes, target leads more effectively, and ultimately increase revenue. This article provides a comprehensive guide on how to leverage AI in your sales strategies. 1. Understanding AI…
Nicole Donnelly 01:24 I’m Nicole Donnelly. And I’ve got a marketing agency called AI smart marketing and we have been using AI for eight years. And we want to feature our EO friends on these zooms, who are doing really cool things in AI and Nathan was posting about what he’s up to in customer…
Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media strategy and smart customer experience design. User Generated Content, or UGC, is when a…
Hello and welcome back to another edition of Salty Social Media Vocabulary, where we discuss all things related to social media and CX. We’ve been covering a lot of CX lately, and today we’re going to discuss how employee care is an extension of CX. Happier employees are generally more productive, less likely to leave…
Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience design before, and we’d like to expand on how CxD should be a…
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…