Limit(ed) Options: CX and the Problem of Choice
Generally it’s assumed that having more options is innately better than just a few, right? For many customers, that may not be true.
New Year New You: Customer Experience Design for 2019
We’ve come up with a few considerations for your 2019 marketing plan.
Level Up: Strategies to Improve Your CX
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when creating your brand identity and marketing strategy. Continuing our series on…
Salty Social Media Vocabulary: CxD is the New Brand
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience design before, and we’d like to expand on how CxD should be a…
Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition
Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…