Building Blocks: a Foundation for Exceptional CX

Building Blocks: a Foundation for Exceptional CX

Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…