Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2

Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2

Happy Tuesday! We’re happy to have you back for Salty’s weekly Social Media Vocabulary. As you may (or may not?) know, Salty Waffle specializes in helping improve our client’s customer service—amongst other things. Accordingly, today’s theme will be customer service oriented; let’s get into the vocab!  Customer Avatar: is a fictitious customer(s) that represents the aggregation of…

How to Create and Curate Engaging Social Media Content (video & Q&A chat from Founders Live)

How to Create and Curate Engaging Social Media Content (video & Q&A chat from Founders Live)

How to Create and Curate Engaging Social Media Content If you do only 1 thing, animate your posts…I’ll show you how in this tutorial. Jacob Johnston  1h ago FYI the “join now” link on the event page doesn’t seem to lead here… That’s odd, I just tried it too and yeah, doesn’t take you here…

A Helpful Guide to Understanding Customer Experience Design for SMBs

A Helpful Guide to Understanding Customer Experience Design for SMBs

When shopping with Amazon, is your experience positive? You see their ads and place your orders, they send helpful messages and let you leave feedback about your purchase. This is all part of the customer experience. McKinsey Research indicates that 70% of buying is based on how customers feel. Therefore, it’s important for businesses to…