User Generated Content: Your Next CX Strategy

User Generated Content: Your Next CX Strategy

Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media strategy and smart customer experience design. User Generated Content, or UGC, is when a…

Salty Social Media Vocabulary: Put it to the People

Salty Social Media Vocabulary: Put it to the People

Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group style testing, and instead try different means through which to market-test ideas and solicit user feedback. Not only do some of these strategies help cover overhead costs, but they also create…