It’s Tuesday again (already?), which means it’s time to learn more social media vocabulary with us at Salty Waffle. Last week’s post was a beast, so we’ve decided to tackle some slightly less complicated (albeit equally important) concepts today. KPI: “Key Performance Indicator(s),” are the specific metrics a team plans to measure in order to…
As social media continues to evolve, so does the definition. The phrase “social media” historically has referred to internet software platforms that were built on one premise: digital interaction with other people. But with the advent of the blogosphere, instant messenger apps, and all of the photo sharing apps, what now constitutes social media proper?…
Social Media Marketing, SEO, and Fun at Spring’s Marketing Workshop On Saturday, October 14th, we had an amazing Social Media Marketing Workshop at Spring, where we covered the latest in: Search Engine Optimization Social Media Marketing Automation with Salty Waffle Online marketing tools Personal SEO Location-based content Keyword Strategy Tips and tricks to boost your rankings And as…
As many of you know, I’ve spent the last 19 months working on obtaining my Executive MBA at Fresno State. While most of you were sleeping in, we had class on campus every Saturday, from 8a – 5p, for 1 year. We averaged 20 – 40 hours a week on assignments, plus building my internet marketing…
The effects of social media are everywhere as business owners looking to grow their operations while connecting with customers and prospects use social media to yield tangible results. The Visalia Chamber of Commerce will host a half-day seminar designed to help business professionals implement social media tools and will highlight several local social media “success…
How People of All Ages Are Using Social Media to Connect Since the earliest days of the Internet, some were predicting that it would change how people live in modern society. The first years of the World Wide Web had only a modest effect, but the booming popularity of social media is now transforming developed…
First in line for Apple’s iPhone 5? Apple Product releases may just be the new Black Friday! You’ll be surprised at the perks that can come with waiting outside an Apple Store for the iPhone 5 with your sleeping bag. Every Apple product release seems to turn into a news worthy spectacle. Apple fans and…
This week, some significant strides were made for musicians inside the platform Bandcamp (in the form of merch sales). Bandcamp is one of a few services that those publishing music are utilizing on both Facebook and standalone. Also of note, and used by myself, are Soundcloud and BandPage. So, as an artist, I’d like to…
Do you have a Klout.com account? Klout is a free service that “identifies influencers on topics across the social web.” If you don’t have an account yet, that is step 1. Step 2 is learning how to give +K to your peers. What exactly does it mean to give “+K” Klout score to someone? A…