Introduction to AI in Content Creation and Curation Discover the growing impact of AI in content creation and curation as it reshapes the marketing landscape. In this article, we’ll explore how AI tools can streamline the content creation process, provide headline suggestions, and curate personalized content for your audience. Join us as we delve into…
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…
What is a social media listening strategy and why is it important?
As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or piggybacking on trending memes. Generally brand meme strategies seem to fall…
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer experience. Experience Map: is a slightly more nuanced take on the…
With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering some adjacent and related topics….
Welcome back to Salty Social Media Vocabulary, where we explore and define all things social media and social media marketing. As the name indicates, there’s no specific theme to this week’s social media vocabulary list, so let’s get started! Adwords: is the name for Google’s ever-popular PPC technology that targets adverts to specific keywords and…
As a modern agency, our team is largely distributed. For some that may sound like a communication nightmare, but we are able to run a tight ship with the help of a few tools. Here’s a list of a few of the tools we use everyday: Salty Waffle Social Automation Tool Shameless plug? Nope: we…
Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…
Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other instances some of these systems incorporate social elements, such as…