Location Pie: Check-In Market Share

ByAndrea Rickett

A while back, we talked about how location-based social networks are growing rapidly despite the fact that it may not feel that way. I’ve been giving check-in a little more time lately and using some of the various apps had me curious as to just what the breakdown of services looked like these days.

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Is Foursquare still in front? How about rapidly growing Gowalla and Facebook Places? I put together the most recent data I could find on some of the most popular options and made the pie chart below. Which of these services are you using to check-in? What other location services do you use on the go? Notice that not all of these are necessarily geared toward check-in, but are all location services in some sense.

The other thing to note is that these numbers are simply registered users. This doesn’t mean that all these people check-in or that one network is more active than another. Those numbers seem to be hard to come by, but this is a good start on getting a feel for what the location space is shaping up like.

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