Using Twitter as one of your social media tools is a great way to create a buzz about your retail business. With so many users, it’s easy to have your tweets lost in the 200 million tweets per day. It’s now time to find your target audience and start tweeting to them. This will dramatically help get your message out in-front of potential customers. What’s our secret weopon? Hashtags.
You’ve probably noticed the # prefix on a fair number of tweets. It looks like a complicated concept, but once you get the hang of it you’d be hard pressed to tweet without it. Hashtags are a way for Twitter users to search for a common topic. For example, search for #contest and you will find all tweets involving a contest. Tweets relating to someones tweet saying “I want to contest the speeding ticket I got” because “contest” does not have the # sign in front of it.
Now you don’t have to put “contest” in your tweet to get found. Instead, you can tweet “Win a free Ipad by sending us the funniest video!! #contest.” When anyone searches for #contest, they are looking specifically for contests they can enter. Using a hashtag will decrease the number of viewers not interested in what you have to offer.
Ultimately, hashtags create communities and allow like minded people to share relevant information. They are simple and easy to use, and allows your retail business to pinpoint who they want to see their tweets. Start using them today and make sure your tweets never get lost in the wide world of Twitter again!