The number of people who access the web on a smartphone is rapidly increasing. Mobile users want content at their fingertips, that they can access anytime, anywhere. Developing a mobile friendly site means creating a site that’s elastic enough to display nicely on whatever device your end user is viewing it on. Website owners are pursuing mobile web development to ensure their site is optimized for smartphone display and connecting with their target audiences wherever they are.
Implementing a mobile site puts you ahead of your competition. If your website doesn’t look good or is hard to navigate on a smartphone, visitors will move on to one that captures their attention. An optimized mobile website helps you stand out in a loud, forward-thinking way and makes a profound impact on those searching for you. It also increases traffic, conversion rates, repeat visits, revenue, and improves SEO performance. Your rankings will rise on mobile-friendly search engines and when you’re found on mobile devices your website is placed in related mobile and local directories. In other words, mobile websites tremendously increase your business’ visibility and online exposure.
Optimizing your site for mobile usage means your product, service, and company is available to your customers when they are on the go. This could be someone traveling to meet you, sitting in an airport researching your company, or sitting in a restaurant sharing information about your company with someone else. Your content should be easy to access, interactive, and minimal for a faster mobile experience. Mobile web is all about achieving more with less. A well thought-out mobile site tells your customers, “We understand you’re on the go and we want to answer your questions or provide information as quickly and easily as possible.”
Smartphone users are generally tech savvy and will recognize the value your website brings to them. Click-to-call functions make it easy for a customer to call you directly from your site or a local business search. Mapping and GPS features built into phones also make it easy for customers to find you on the go.
The mobile web is no longer an option, it is a requirement. Don’t miss out on an opportunity to provide your customers a quality mobile experience and quick access to information about your business. I look forward to hearing about your online success stories.
Editor’s Note: Angel Soria is an Internet Marketing Consultant, entrepreneur, columnist, and currently obtaining her Executive MBA at Fresno State. For a free mobile website consultation, email firstname.lastname@example.org. Follow her @talk2angelsoria.