Blogs can do wonders for your retail businesses. It is a proven tool that can help with your SEO, create brand awareness, and drive traffic to the check out button. This is all done by understanding the basics and how to properly construct a blog. If it’s tough to read or hard to find, blogs aren’t very beneficial. Low views will make writing a daunting task. This leads to lower quality content. Let’s get the most out of your blogs and brush up on the basics. 
Research Your Keywords
It may be a little time consuming, but it’s great to know what you’re up against. Using Google Keywords to search for terms you’re interested in writing about will show you where you should be focusing your time. Look up ‘retail business’ or another phrase you’d like to populate. Look for words or phrases that less competition to increase your chances in finding the largest following.
Who Is Your Customer
At Salty Waffle we think defining your ideal customer is a great way to increase views and conversation from your blogs.
Ask yourself:
- What can I write about that will help them?
- Age, gender, income
- Best places to access your customers online