It’s another week in the world of AI and business and we’re here to share all the latest news!
But first, we want to invite you to this week’s mastermind, Wednesday, July 17th at 2 PM PST, featuring Kevin Lal from NextGen OS and Kirk Jakesta from First Nation Media to take a look at the All-in-One Sales Pipeline powered by AI. Sign up here!
This Week’s Insights 📰
Can AI Boost Creativity?
New research shows that while AI can boost individual creativity, it may come at a cost to collective originality. By assisting writers with story ideas, AI like ChatGPT makes each writer’s work more novel and useful, especially benefiting those who struggle with creativity. However, the flip side is that AI-generated ideas can lead to more similar, less diverse stories overall. It’s a classic social dilemma: good for the individual, potentially bland for the group. As AI continues to infiltrate creative fields, the challenge will be balancing these benefits and drawbacks.
Hard Hats Embracing High Tech
AI is shaking up the construction industry, turning hard hats into high-tech hubs. XL Construction is deploying LLMs to flag safety issues, autofill paperwork, and process complex changes in minutes, freeing engineers to focus on building. Meanwhile, Intel’s $15 million bet on Buildots aims to cut costs and predict project delays with AI-driven digital twins, capturing 360-degree site data to optimize workflows. With AI stepping in to handle the grunt work and streamline operations, the future of construction looks smarter, faster, and a whole lot cooler.
The Next Generation of Mad Men
AI is shaking up the ad world, and Laszlo Gaal’s fake Volvo ad is the latest buzz. In just 24 hours, Gaal whipped up a jaw-dropping 46-second spot using Runway’s Gen-3 model that had everyone fooled. This AI marvel showcases the tech’s rapid leaps while also pointing out its quirks—like keeping brand details spot-on. Gaal’s adventure offers golden nuggets for marketers, from navigating model limits to spinning AI “hallucinations” into creative gold. The future of advertising is here, and it’s both thrilling and tricky! Watch the ad.
Hello, Rufus!
Amazon just rolled out Rufus, their new AI-powered shopping assistant, to all U.S. customers! This snazzy tool can help you compare products, get the latest trends, and even track your orders—all from within the Amazon app. Whether you’re looking for the best wireless speakers or prepping for a summer party, Rufus has you covered. Just update your Amazon Shopping app and tap the Rufus icon to start chatting. Say goodbye to endless scrolling and hello to smart shopping! But here’s the million-dollar question: Will Rufus be your new favorite shopping buddy, or will it get in the way like the new Meta AI interface that’s driving everyone nuts?
Deep Sea Dialect
Researchers have deciphered a captivating “phonetic alphabet” used by sperm whales, suggesting that these deep-sea giants might possess communication structures akin to human language. Utilizing AI, scientists from Project CETI identified 156 distinct codas, or click patterns, that whales use to communicate—far more than the previously assumed 21. This groundbreaking discovery indicates that whales may convey complex information, similar to how humans use phonemes to form words and sentences. It’s as if the whales are saying, “Click here if you understand!” While this marks an exciting advancement in understanding whale communication, experts caution that this is just the beginning of comprehending these creatures’ intricate social lives. The hope is that these insights will lead to enhanced protection measures for these vulnerable giants.
AI Lab Visual Vault 🖼️
Use Case: Transform URLs into Engaging UGC Videos with HeyGen’s New Feature
Ever wish you could turn any product or service into a compelling video without breaking a sweat? With HeyGen’s new URL to video feature, you can do just that! This innovative tool allows you to create user-generated content (UGC) style videos for your products or services, instantly transforming your digital presence.
How It Works:
- Create Your Avatar:
- Start by designing a custom avatar that represents your brand. Choose from various styles and personalize it to match your business identity. You can even create your own AI clone!
- Input the URL:
- Simply paste the URL of your product or service page into HeyGen’s platform. The AI analyzes the content and converts it into a dynamic script.
- Generate the Video:
- Watch as HeyGen generates a fun, UGC-style video featuring your avatar.
- Review and Customize:
- Customize the video and fine-tune the script to ensure it captures your message perfectly.
- Publish and Share:
- Once satisfied, publish the video across your social media channels, website, or any other marketing platform to attract and engage your audience.
Check out the video that Save A Life used HeyGen to create training content as well as informational shorts for medical education:
Tools We Used This Week 🧰
HeyGen – create instant videos from a single URL using your own AI clone!
PromeAI.Pro – This AI tool is great for product photos and creating fashion models for brands who want to diversify their online content.
Jasper AI– One of our favorite AI tools for copywriting, brainstorming, creating campaigns and so much more!
Join the Conversation 🔊
This isn’t just about sending newsletters into the void—we’re building a lively hub here. If you’ve got insights itching for daylight, questions that stump the wise, or ideas that buzz louder than a caffeinated bee, send them flying to info@aismartmarketing.com. Your contributions are the fuel for our content engine, driving us to enlighten and inspire.
See you in the Lab!
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