Did you know that Google rewards simplicity? Google wants to serve up info that is easy to read, understand, and share.
1. Write for a 5th grader, as you’ve seen on the TV show, they are smarter than the average adult.
2. Make your first sentence tweetable. Give your audience the meat up front, assume ADD.
3. Give credit where credit is due. Link to your sources.
4. Share something that will make their lives better today. Be relevant.
BONUS TIP: Keep it short.
Brevity. 
Short is the new long.