One of the most overlooked features of your e-commerce website is the check out button. This buttons is the MVP of your website, because every time a consumer clicks on it, it leads to you making money. Making sure it’s the right color, size , shape and in the correct position can play a key role in leading to converting more sales.
You build a website with intentions of creating a marketplace that consumers will feel the urge to spend money in. The ‘call-to-action’ button is the click that turns every virtual shopping cart into an authentic purchase. Using unusual shapes coupled with any icon (shopping cart, plus sign) is a great way to catch the eye of the consumer. Also, play with the color, like a red or yellow that catches attention.